Asafa Powell has played an important role in raising brand awareness for NUTRILITE, while serving as a world-class testimonial of our products and their benefits. He has been an advocate for our company and shares our common goal to help all customers achieve optimal health. Asafa was the cornerstone for Team Nutrilite and his presence and support much appreciated.
However, while Asafa has been a positive and engaging supporter of the NUTRILITE brand, his endorsement does not currently fit our sponsorship strategic direction going forward.
To that end, Amway Global / NUTRILITE has not renewed its endorsement with Asafa Powell. Our focus for now will be to invest in our existing Track & Field sponsorships, our relationships with Silver Medal winner Jenn Stuczynski and Gold and Bronze Medal winning Sanya Richards and continued focus on our endorsement with soccer star Ronaldinho and sponsorship of A.C. Milan.
We wish Asafa all the best in his quest to regain his title as "World's Fastest Man."
For more information please contact me:
Niurka Palomino, MBA, IBO